How to craft the perfect CV in a competitive market

In a competitive job market, it’s crucial that your CV is working hard. A CV forms the first impression that a potential employer will have of you, and is often the key to whether or not you are asked in for an interview. Therefore, each time you send off your CV you should feel confident that it is presenting you at your best, and is perfectly tailored to demonstrate why you would be the ideal candidate for the role.

The importance of tailoring your CV to each individual application cannot be underestimated. When employers have lots of CVs to look through for one role, they are unlikely to privilege those which are clearly general, all-purpose documents with no thought given to the company or role in question. Think about how your particular set of skills could be beneficial to an employer, and why they are relevant to the role you’re applying for. Do the same with work experience as well – always consider why the work you have done is significant, and what skills it has furnished you with which will benefit you in your future employment.

When it comes to layout and content, almost every application will require a different approach. However, there are a few things you can remember for each application to make your CV impress. In terms of layout and format, be sure to make the most of the space on the page. This may sound obvious, but it can in fact be easy to leave a CV looking too sparse or too rammed with information – striking a balance between the two will leave you with a professional looking document. Crucially, you should never let your CV exceed two pages in length. No matter how much incredible experience you have, employers will never have the time or patience to peruse a lengthy CV, so keep it short and to the point.

In terms of content, you should always privilege the most relevant information to your application. This might mean including one particular piece of work experience over another, or it might simply affect the order in which you list your previous employment. Either way, you want the first thing your potential employer sees to be the most likely to win them over. Equally, when it comes to including other experience or qualifications, select those which will help your chances. If you can speak another language don’t be afraid to boast about it, and if you’ve taken the time to improve your IT or analytical skills then make it clear to the employer.

Ultimately, take as much as you can from the employer to guide you in crafting your CV for application. If, for example, you use a site like (who offer information about jobs in Nottingham, London, Birmingham and many other areas), read the advert carefully and make sure you address any requirements that are outlined. It is only through carefully addressing the employer’s needs that you can ensure your CV proves your value.


Category: CV writing

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